
HBCUs Await Trump’s Pick to Lead White House Initiative
President Donald Trump issued an executive order in April promising to “elevate the value and impact” of the country’s historically Black colleges and universities—in part by selecting an executive director for the White House Initiative on HBCUs and a President’s Board of Advisors on HBCUs.
But four months later, eight months into his second term, these roles remain unfilled.
Some HBCU advocates say months-long waits are business as usual for these positions, and they remain confident in Trump’s support for HBCUs. Others worry that HBCUs lack their most direct line of communication to the White House at a time of rapid-fire higher ed policy changes.
Since the 1980s, the executive director of the HBCUs initiative, established by President Jimmy Carter, has been responsible for advocating for HBCUs’ federal policy interests. The President’s Board of Advisors offers guidance to government officials about how to better support and strengthen these institutions.
Appointees serve as HBCUs’ “in-house advocates,” said Ivory A. Toldson, a professor of counseling psychology at Howard University and editor in chief of The Journal of Negro Education. He served as deputy director of the White House Initiative on HBCUs from 2013 to 2015 and as executive director from 2015 to 2016 under former president Barack Obama. The director and board have historically sought out federal funding and partnership opportunities for these institutions and “made sure that executive-level priorities were shaped in a way that understood the needs of HBCUs.”
Toldson said there are likely to be “missed opportunities” for HBCUs during the limbo period before an executive director is chosen. He said it’s easy for federal agencies, like the National Science Foundation or the National Institutes of Health, to overlook smaller HBCUs for grants when no one is there to champion them.
“By them not having representation within the federal government, it becomes difficult for them to advocate effectively for their needs,” he said.
Robert Palmer, chair of the education department at Howard, said he worries HBCUs don’t have their “earpiece” to the Trump administration at a time when policy shifts, such as upcoming changes to the student loan program, will affect HBCU students.
The unfilled roles are “quite concerning,” Palmer said. “It almost makes you wonder, is it a priority for him? Because that’s what it signals—that it’s not a priority.”
Mixed Views
Other HBCU advocates don’t see a problem. Lodriguez Murray, vice president of public policy and government affairs at the United Negro College Fund, which represents private HBCUs, said he isn’t troubled by the wait because organizations like his have still been able to have “high-power and high-level discussions” with the White House and Department of Education.
“We’ve been able to get every concern addressed. We’ve been able to get every email returned. We’ve been able to get every meeting request handled,” he said. “The house is not burning down for us. And I have seen no lack of continuity and engagement on our issues at the highest levels.”
He said it’s more meaningful to him that Trump issued an executive order reaffirming the White House Initiative on HBCUs within his first 100 days and fully funded HBCUs in his proposed budget. He’d also rather the administration take its time to pick “the right individuals” to fill these roles.
“There have been many individuals who have had the role of executive director of the White House initiative on HBCUs [who] have fallen below what the expectations are of this community,” Murray said. “And so, if the White House is attempting to find the right person to meet a moment and to meet expectations, that’s fine with me.”
Trump’s pick for executive director during his first term, speaker and consultant Johnathan Holifield, was met with mixed reactions by HBCU supporters because of his lack of prior experience with these institutions. Former president Obama also received criticism for some of his executive director choices, including multiple interim appointments between permanent directors.
Murray said he’s hoping for someone “with the president’s confidence” who can help bring Trump’s plans to support HBCUs to fruition and who can simultaneously “speak truth to power and express to the president the concerns of HBCUs.”
For Toldson, “institutional knowledge of HBCUs” and an “apolitical” approach will be critical to a new executive director’s success to avoid HBCUs getting mired in the anti-DEI crusade besieging other higher ed institutions.
“Regardless of who’s in office, we need representation, and I think that the right representation would be able to balance the needs of the HBCU community with the broader direction of the government,” Toldson said.
Mounting Anticipation
Harry Williams, president and CEO of the Thurgood Marshall College Fund, which represents public HBCUs, said the amount of time it takes for presidents to fill these roles has varied historically. HBCUs have often waited months for these appointments, so the current timeline isn’t out of the ordinary, he said. Former president Joe Biden didn’t officially name an executive director until February 2022, a little over a year after his inauguration.
Still, a long wait “creates uncertainty, and it creates anxiety,” Williams said.
“We’ve gotten good information that this is something that will happen, but the timing of it has always been the challenge,” he added. TMCF is reassuring campuses that the administration plans to fill these positions, “but we don’t know exactly when.”
David K. Wilson, president of Morgan State University, said he and other HBCU presidents are eager to get started on making the promises in Trump’s executive order a reality. They were glad to see the order call on federal agencies, businesses and foundations to partner with and invest more in HBCUs.
Wilson said he hopes to see these positions filled soon “so that we can begin to express directly to the White House what some of the opportunities are for continued investment in these institutions.”
“All of them will return unbelievable dividends to the nation,” he added.
Wilson noted that Howard University recently regained Research-1 status, the coveted Carnegie Foundation classification for universities with very high research activity. Other HBCUs, including Morgan State, are poised to follow in the coming years. He wants to see appointees in place who can help maintain that momentum.
“We can’t wait to see now what this next era of HBCU investments under the Trump administration will look like,” he said. “We were on a roll, and now the question is, can we roll faster?”
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