Introduction

We are part of a world that is full of choices. Shops, malls and online platforms constantly trigger us with things we do not really need. For example, picture yourself logging into an e-commerce app to buy groceries, but ending up buying a new pair of sneakers just because they were trending and on a limited-time discount. 

Research by the American Psychological Association shows that nearly 60% of purchases are impulsive. In India, a Statista survey (2023) revealed that more than 80% of online shoppers admitted that they bought items that they did not plan for.

Why does this happen? The answer lies in psychology. For students in the best BA psychology colleges in India, consumer behaviour is one of the most exciting areas to study. It explains how emotions, society and marketing shape the way we buy products. 

Understanding Consumer Behaviour and Its Psychological Roots

Consumer behaviour is about studying why people select, buy and use products. It is not just about need. It is also about desire, habit and identity. Studies show that more than 80% of consumers make decisions based on their emotions rather than logic.

For those who are interested in the best BA psychology colleges in India, this shows how psychology meets business. It shows how human minds respond to advertising, peer pressure and social trends.

The Role of Emotions in Buying Decisions

Emotions play a big role in shopping. Happiness, stress, and even boredom can push people ot spend. A survey by Psychology Today found that 62% of people shop to improve their mood. That is why brands often link their products to feelings of joy, success and belonging. 

Students in the best BA psychology colleges in India learn about how emotions trigger quick decisions. They even see how companies use colour, music and imagery to influence the buyers. 

Social Influence and the Need to Belong

People buy things to fit in. In India, young buyers often follow trends that are set by celebrities and influencers. As per the Deloitte consumer survey, over 63% of Gen Z consumers said that social media strongly influenced their purchases. 

For students in the best BA psychology colleges in India, this is a perfect case of social psychology in action. It shows how belonging and identity shape what we select, even if we do not really need it. 

The Impact of Marketing and Advertising

Advertisements are designed to trigger desires. Research shows that advertising can increase consumer spending by nearly 10%. Online ads, discounts, and limited-time offers create the demand. This makes people act fast, often without any form of thinking.

In the best BA psychology colleges in India, students study these strategies closely. They learn about how psychology helps brands to influence decisions, and how consumers can become aware of the tactics. 

Why We Often Regret Impulse Buying

Impulse buying feels exciting at first, but regret is also available. A report by CNBC showed that 64% of consumers regret at least one online purchase. This happens because the purchase was based on emotion but not real need. 

Students at the best BA psychology colleges in India see this as a classic example of cognitive dissonance – when what we do does not match what we value. It is a lesson in how the mind balances desire and rationality. 

Why SRM University Delhi NCR, Sonepat is a Leading Choice for Psychology

Among the best BA psychology colleges in India, SRM University Delhi NCR, Sonepat, provides students with a programme that combines theory with real-world relevance. It does not focus on traditional psychology. It even explores modern applications like consumer psychology, digital behaviour, and workplace motivation. 

A Curriculum That Connects Psychology with Daily Life

At SRM University Delhi NCR, Sonepat, students learn about human behaviour with courses in cognitive psychology, social psychology and behavioural science. But they even connect it to real-world issues, like why consumers overspend or why digital platforms drive habits. This makes the learning experience practical and modern when compared to many other best BA psychology colleges in India. 

Real-World Exposure and Practical Learning at SRM

SRM University Delhi NCR, Sonepat, focuses on hands-on learning. Students take part in research projects, workshops, and internships. They analyse how psychology applies to consumer trends, workplace behaviour and social influence. This exposure helps them to see beyond the textbooks and prepare for real careers. 

Why SRM Stands Among the Best BA Psychology Colleges in India

What makes SRM University Delhi NCR, Sonepat special is the vision for the future. Students are prepared for different careers like counselling, business, research and media. By combining psychology with modern trends like consumer behaviour, SRM University Delhi NCR, Sonepat, makes sure that students are ready for global challenges. That is why it is considered to be the best BA psychology colleges in India, where young minds get attracted so that they can understand the sentiments and emotions of the people. 

FAQs

Why do people buy things they don’t need?

People buy things they do not need because of emotions, social pressure, and advertising. These elements majorly impact the decisions. 

What is consumer Behaviour in psychology?

It is the study of how people decide what to buy as per their needs, emotions and social factors. 

How does social media affect buying Behaviour?

More than 70% of Gen Z buyers say that social media influences their choices, which results in impulsive purchases. 

Why choose SRM University Delhi NCR, Sonepat for BA Psychology?

SRM University Delhi NCR, Sonepat, is selected as it is one of the best BA psychology colleges in India to offer a programme that mixes theory with practical exposure. Students are prepared for careers in different fields.