Introduction

The hospitality industry is changing rapidly. Hotels now are just about rooms and food. Guests expect customised experiences, fast service, and digital convenience. This is where AI lacks, and chatbots come in. They change the way hotels interact with guests, making the operations smooth and the stays quite memorable. For students who are looking for the best hotel management course in India, being aware of these technologies is crucial. 

What is an AI Concierge?

An AI concierge is a virtual assistant powered by artificial intelligence. It can answer the guest queries, make bookings, provide recommendations and even control the smart room features. Apart from traditional staff, AI works 24/7 without fatigue. Marriott, one of the leading hotel chains in the world, has used AI concierge services to take the guest experience to the next possible limits. 

As per Statista, 57% of luxury hotel guests opt for digital assistants for simple requests like room service or restaurant reservations. This shows the growing importance of AI in hospitality. 

With this knowledge, this blog explores how Marriott uses AI to improve the guest experience and what benefits it offers to guests and the hotel management field. 

How Marriott Uses AI to Improve Guest Experience

Marriott uses AI-based chatbots and virtual concierges in many of its hotels all over the world. Guests can interact via mobile apps, messaging platforms, and in-room smart devices. The AI concierge handles tasks like making bookings, suggesting the local attractions and managing the check-ins and check-outs, and sending customised offers. 

In 2023, Marriott reported a major reduction in front desk queries because of AI chatbots that handle the routine tasks. This not only improves their efficiency but also helps staff to focus on customised guest services. 

The AI concierge offers several benefits for the guests. Here is how it makes the stays smooth and more customised.

24/7 Availability for Guests

AI concierge services provide guests with instant answers anytime. This makes the stay smooth as well as convenient. 

Personalised Recommendations

AI uses previous stays and preferences to suggest services, dining and experiences as per the needs and preferences of the guests. 

Reduced Waiting Time

Check-ins, room service and guest queries are faster with AI handling routine tasks. 

Multilingual Support

AI can communicate in several languages, which makes it easier for international guests to feel comfortable. 

A survey by Hospitality Net showed that 74% of the hotel guests opted to use AI for simple requests rather than waiting in line at the reception. 

Optimising Staff Efficiency

AI concierge services help hotels automate routine tasks. This helps staff to focus on customised guest experiences. 

Increasing Revenue

AI can suggest upsells like spa services and premium rooms to increase the revenue opportunities. 

Gathering Guest Data

Hotels can analyse the guest behaviour using AI to improve the services and anticipate the needs. 

Enhancing Brand Loyalty

Personalised experiences delivered by AI increase repeat bookings and customer loyalty. 

Marriott noted a 15% increase in guest satisfaction scores after coming up with AI concierge features in selected hotels. 

With these operational benefits in mind, it is important to understand the wider technology trends that shape the hospitality sector now. 

Emerging AI Trends in Hospitality

Hotels are introducing AI with other emerging technologies to improve their services. These trends are shaping the future of hospitality and the skills students need to learn. 

Robotics and Automation

Hotels are using robots for delivering room service and luggage efficiently. 

Smart Rooms

Guests can control lights, air conditioning and entertainment with AI assistants. 

Voice-Activated Services

Devices like Alexa in hotel rooms provide guests with instant help, irrespective of the time. 

Predictive Analytics

AI predicts guest needs and preferences before they ask. This provides proactive service.

These trends show why students opting for the best hotel management course in India should understand AI technology. 

Real-World Impact on Students

For students, AI concierge technology is not just a theory. It provides students with a practical knowledge of modern hotel operations. Learning about these skills now can make students career-ready. 

Designing Digital Guest Services

Students can learn about designing and implementing AI-based guest service systems. 

Analysing Guest Data

Learning about analysing guest behaviour prepares students for real hotel management roles.

Implementing AI in Hotels

Understanding AI deployment helps students to contribute to modern hotel operations effectively.

This knowledge makes students more competitive in the hospitality job market.  

Why SRM University Delhi NCR, Sonepat Stands Out

Students who are looking for the best hotel management course in India should focus on SRM University Delhi NCR, Sonepat. The university combines theory with hands-on training to prepare students for the modern hospitality industry. 

Hands-On Training in Modern Hotel Technology

SRM University Delhi NCR, Sonepat provides students with practical exposure to AI, robotics, and digital guest services. 

Exposure to AI and Digital Tools

Students can learn about AI chatbots and smart systems that work in real hotels.

Internship Opportunities

SRM University Delhi NCR, Sonepat provides students with internships in leading hotels like Marriott and Hilton, which provide students with real-world experience. 

Industry-Oriented Curriculum

The programme focuses on practical projects and skills which students use in actual hotel operations. Students learn about implementing AI tools, managing hotel operations, and taking the guest experiences to the best possible limit. 

This makes it the best hotel management course in India, which gives students a strong edge in the field. 

Conclusion

AI concierge services are redefining the hospitality sector. The use of AI chatbots by Marriott shows how hotels can boost guest satisfaction, improve efficiency, and increase revenue. For students, being aware of these technologies is important. Selecting the best hotel management course in India, like the one at SRM University Delhi NCR, Sonepat, provides students with the skills and exposure required to survive in the tech-based hospitality industry. 

By learning AI implementation, students are ready for modern hotel operations and internships in luxury hotels all over the world. The future of hospitality is digital, and students have the knowledge about AI, which will be beneficial for their future. 

FAQs

Q.1 What is an AI concierge in hotels?

An AI concierge is a virtual assistant that helps guests with bookings, queries, and customised recommendations via artificial intelligence. 

Q.2 How does Marriott use AI concierge services?

Marriott uses AI chatbots and mobile app assistants to manage check-ins, room service, and customised guest recommendations. This improves the efficiency and satisfaction of the guests. 

Q-3 Why choose SRM University Delhi NCR, Sonepat for hotel management?

SRM University Delhi NCR, Sonepat provides students with hands-on training in AI, robotics, and modern hotel operations. Students can get real-world experience and exposure to luxury hotels, which makes it the best hotel management course in India.