Introduction 

The ride booking market in India has become one of the fastest-growing businesses in the world. According to Statista, the industry is expected to cross USD 15 billion by 2030. The main players in this story are Ola and Uber. For BBA students, their competition is more than a story about cab rides. It is nothing but a live case study on strategy, innovation, and survival. 

At the same time, this case even connects to a common student query: after BBA, which course is best for building a successful career? Let us explore the rivalry and the lessons that come with it. 

The Rise of Ola in India

Ola started in 2010 in Bengaluru as a small startup. By 2015, it had expanded to more than 100 cities. Today, it has more than 1.5 million drivers on the platform and helps millions of riders every single day. 

The biggest strength of Ola was understanding the Indian customers. People wanted cash payments, affordable rides, and local transport like auto-rickshaws. Ola added all of these features quickly. It even launched Ola Electric to tap into the future of sustainable travel. 

For a student thinking after BBA which course is best in India, Ola’s story shows the power of localisation and innovation. Graduates can opt for similar paths if they proceed with specialisations in entrepreneurship, operations and digital business. 

Uber’s Entry into India

Uber entered India in 2013. Globally, it was already a leader. In India, it wished to bring premium quality and advanced technology. By 2019, Uber had more than 400000 drivers in India and operated in numerous cities. 

The early focus of Uber was on credit card payments and high-end services. This did not match the Indian customers. Slowly, Uber adapted and made the changes in its strategies. It came up with cash payments, Uber Auto and Uber Go to get more customers. Today, Uber has become the market leader with nearly a 50% share. Ola is second with about 30%. On the other hand, Rapido has emerged to be a major competitor with 20% of the ride-booking market. 

For students who pursue a career after BBA, which course is best, other than MBA, the journey of Uber shows how following the markets can be beneficial. Courses in international business, consumer behaviour, and digital marketing can prepare students for such global challenges in their future lives.

Comparing Ola and Uber

The competition between Ola and Uber is fierce. But they followed different strategies:

• Ola focused on middle-class affordability. Uber targeted professionals at first and then later shifted to mass users. 
• Uber depended heavily on the app and AI-based systems. Ola mixed tech with practical features like offline booking via SMS.
• Ola built loyalty with driver incentives. Uber struggled in this area before it changed their policies. 
• Ola is considered to be “Indian and local”. On the other hand, Uber is seen as “global and premium”.

This comparison gives business students information about marketing, positioning and strategic growth. 

Lessons for BBA Students

From the case study of Ola and Uber, students can learn about the following elements:

• Localisation is key in emerging markets
• Customer trust builds long-term success
• Branding can create emotional connections
• Technology improves efficiency, but it should be balanced with affordability. 

Many students ask: after BBA, which course is best for a high salary? The answer depends on your personal goals. Finance, data analytics, and global business are some of the high-paying fields in India. 

As per Payscale, BBA graduates with specialisations in finance can earn INR 6-8 LPA on average. Those in digital marketing and analytics can even go higher. This shows how the right course choice after BBA can shape a career. 

After BBA Job Opportunities

The ride service industry has created thousands of management jobs. Ola and Uber hire graduates in operations, customer engagement, marketing and data analytics. 

When students search for BBA job opportunities, they should look beyond the traditional jobs. Today, roles in startups, e-commerce, fintech, and transport technology are growing. For example, the Indian startup sector added more than 80000 new jobs in 2023, which are suitable for BBA graduates. 

This proves that real-world industries like Ola and Uber are excellent places for students to apply their learning. 

SRM University Delhi-NCR, Sonepat: Bridging the Gap

Students need the right academic environment to understand these lessons deeply. Among the top institutions, SRM University Delhi-NCR, Sonepat, stands out for BBA aspirants. The university connects classroom theories with real-world case studies like Ola vs Uber, to make sure that students see how strategies are used in real life. 

At SRM University Delhi-NCR, Sonepat, the question of “after BBA, which course is best?” is answered with detailed counselling sessions, exposure to industry experts, and advanced options. If you are a student who wishes to opt for an MBA, consider exploring alternatives like data analytics and focusing on international business. This is where the university guides you so that you can make the right choice. 

By connecting strong academics and practical exposure, SRM University Delhi-NCR, Sonepat, prepares graduates to analyse business battles and create individual success stories. 

FAQs

Q1. After BBA, which course is best for students interested in business strategy?

International business, digital marketing, and business analytics are some of the top options available for students when they think about after BBA which course is best. 

Q2. After BBA, which course is best in India for high-paying jobs?

Finance, data analytics, and global business are some of the most rewarding fields in India. 

Q3. After BBA, which course is best other than MBA for career growth?

Options come up in the form of CFA, PGDM in business analytics, and specialised diplomas in HR and supply chain. 

Q4. What are the best After BBA Job Opportunities in companies like Ola and Uber?

Some in-demand roles are marked below:

• Operations
• Customer management
• Sustainability
• Digital marketing