4 Key Differences Between UI And UX—Infographic

UI (User Interface) and UX (User Experience) are two important elements in the world of digital design, and while they are closely connected, they serve different purposes. UI refers to the visual aspects of a product, like the buttons, icons, color schemes, typography, and layout. It focuses on how the product looks and how visually appealing and consistent it is for the users.

On the other hand, UX is all about how the product works and how users interact with it. It focuses on usability, functionality, and the overall experience a user has while navigating the interface. UX ensures that users can achieve their goals easily and without confusion, whether they are filling out a form, making a purchase, or just browsing information.

UI comes after UX in the design process. First, designers focus on the user’s journey and structure (UX), and then they move on to create the visual components (UI) that bring that structure to life. While UI is what users see and interact with, UX is how users feel during that interaction.

In short, UI makes a product attractive and engaging, and UX makes it effective and user-friendly. Both are essential to creating digital products that are not only beautiful but also functional and enjoyable to use.