Growing public skepticism in higher education has fueled a number of polls and surveys aimed at understanding how families, students and taxpayers perceive the value of a college degree.

For instance, a majority of Americans believe at least one type of postsecondary credential holds value, according to a 2025 study by Gallup, and most parents want their kids to attend college. But few of those studies have looked at how colleges and universities see themselves improving students’ lives.

A new survey by Tyton Partners released Thursday found three in four college stakeholders strongly believe their institution’s education is worth the cost of tuition. However, two-year institutions were more likely to say this is true, compared to private universities.

Only 28 percent of administrators and support staff working at private four-year institutions strongly agree that their institution’s education is worth the cost, compared to 68 percent of community colleges. The survey, fielded in late June and early July, includes responses from more than 1,600 stakeholders at 825 institutions.

The sector breakdown wasn’t a surprise to Catherine Shaw, Tyton’s managing director, in part because of how the vocational missions of two-year colleges to prepare the local workforce compare to four-year private institutions that focus more on holistic student development.

“That part of it was so squarely within the value proposition of the reasons we have two-year degrees,” Shaw said.

For students, there’s a direct relationship between those who say their college is worth the cost and those who think the college prepares students well for jobs and careers. Among the 792 student respondents who do believe their college is worth the cost, 95 percent believe college is preparing them well for jobs and careers. Inversely, fewer than half (48 percent) of students who don’t see the value of their degree believe college is preparing them well for a career.

“In short, perceptions of value hinge on whether institutions effectively prepare students for the workforce,” the report states. This was true regardless of an institution’s sector, size, selectivity or demographic makeup.

This was the first time Tyton’s survey has asked respondents about perceived value, which Shaw said was in part because of larger national studies gauging perceived value among individuals in the U.S.

“It was interesting that there wasn’t the institutional perspective captured at scale [in previous surveys],” Shaw said. “We wanted to contextualize [the conversation] and see if our institutional stakeholders and our students are asking themselves the same questions and how they feel relevant, because they’ve got skin in the game.”

What Creates Value

More than a quarter of all institutions pointed to career readiness as a top college outcome beyond earning a credential, but two-year colleges were most likely to say this was the top outcome (37 percent). In comparison, the most popular outcome among four-year public and private institutions was critical thinking skills (41 percent and 36 percent, respectively).

Faculty members were most likely to say critical thinking skills were a top college outcome, which Shaw said makes sense given their role in higher education. Administrators and advisers were more likely to point to career readiness as a top outcome for students.

Tyton’s survey also asked administrators, support staff and faculty members which support services improve students’ value of education. Academic and career advising rose to the top, with over half of respondents in all roles ranking these services higher than tutoring, financial aid counseling or mental health counseling.

How institutions deliver high-impact career preparation varied based on institution type. Thirty-eight percent of community colleges said apprenticeships were the most meaningful measures to improve student employment metrics, followed by career pathways at 35 percent.

In comparison, embedded career exploration ranked highest among four-year institutions (54 percent of public universities, 50 percent of private) as did guaranteed internships for all students (31 percent of four-year public institutions) and experiential learning coursework (33 percent of four-year privates).

Student awareness of these opportunities is the greatest barrier to career readiness, according to career services professionals (45 percent), followed by limited capacity (17 percent) and a lack of consistent programming throughout the year (13 percent). Fewer than half of surveyed students (42 percent) said they were aware of career services available to them.

“This focus is especially timely as institutions prepare for increased scrutiny under new federal measures, such as the earnings accountability test,” the report states. “Programs that do not result in gainful employment risk losing eligibility for federal aid. Embedding career readiness across offerings isn’t just about boosting ROI: It’s fast becoming essential for institutional viability.”