“The Turkish young, sitting at the centre of Europe and Asia, are true globalists. Their appetite for winning on the international stage is a delight to watch,” said Akshay Chaturvedi, CEO of Leverage Edu announcing the news that the edtech firm, which specialises in study abroad services, will be launching its services in Türkiye.

“To fuel those dreams, we are incredibly excited to launch LeverageTürkiye — starting with our AI tools for counsellors, the Leverage Edu consumer app for students, Student-ops 360 for partners, and a line-up of special exclusive products tailored to meet that ‘education to career’ arc.”

With over 50,000 Turkish students pursuing higher education abroad in 2024 – a number that continues to climb – the country has emerged as a critical player in the global education landscape.

Factors fuelling this growth include Türkiye’s youthful population, where more than 50% of its citizens are under 30, and an increasing demand for globally recognised degrees in fields such as engineering, medicine, and business.

The Turkish young, sitting at the centre of Europe and Asia, are true globalists
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“Türkiye represents a very dynamic opportunity, just given where it sits on our planet,” said Chaturvedi. “As a country with a vibrant young population and increasing global mobility, it not only offers immense potential for growth but also serves as a bridge linking two of the most dynamic educational ecosystems in the world – the East and the West – hence an important first-level brick on top of which we’d like to build much more” 

To support its Turkish students and partners, Leverage is deploying a dedicated team on the ground in Türkiye, including a country manager to oversee operations and drive business success in the region. Additionally, several university representative desks will be dedicated to Turkish students.

In the coming months, Leverage’s ancilllary services Fly Finance and Fly Homes will also be available in Türkiye.

“We are committed to creating many win-wins, for students and institutions alike,” Chaturvedi added.